Nobody likes the tedium of waiting in line; it’s annoying to even think about. However, many people do find compelling reasons to voluntarily participate in such a torturous ritual. Getting a product first, for example, is more than a good incentive, and some companies have even become infamous for encouraging this.

Every year thousands upon thousands of people line up for chance to buy an iPhone, but this year we have reached a new low. Rumors have began flying around that the new model of is to be announced sometimes next week, and some people have already started to line up for it.

According to CNBC reports, there are Apple nerds already planning on beating the waiting record of eighteen days, or buying places in the front of the line for a startling figure of $25,000.